The Behind the Scenes Magic

🌼 Creating from the mountains of Jackson Hole naturally shapes everything I make. 


Each design begins as a watercolor sketch, inspired by western landscapes, wildlife, and the everyday moments that make places like Grand Teton National Park feel so special.


From there, the artwork is carefully refined and turned into high-quality vinyl stickers, soft-touch magnets, and new product formats—while keeping that original, hand-painted feel.


 Everything is designed in Wyoming and printed in the USA using durable materials that are waterproof, weather-resistant, and made to last on water bottles, cars, coolers, and more.  Fun fact, you can actually but Holly Sage Art stickers through the dishwasher for a very long time and still have the same high-quality product when you are finished. 



🌿 This video shares a behind-the-scenes look at the process—and gives a sense of the story and place behind the collection. It’s a small window into how mountain-inspired artwork becomes retail-ready goods that connect with customers looking for meaningful, sense-of-place designs. 


You also see snippets of my daughter who is 6 because while I love making art, being a mom is my real passion. Finding balance between the two worlds is one of my favorite and most rewarding challenges. 

The author : Erica Mazzeo

Erica Holly Mazzeo is the artist and founder behind Holly Sage Art, a Jackson Hole, Wyoming–based brand known for watercolor-inspired stickers, magnets, and giftable goods. Creating at the base of the Tetons, Erica draws daily inspiration from western landscapes, wildlife, and the sense of place found throughout the Rocky Mountain region, including Grand Teton National Park.

With over a decade of experience, her work has grown into a collection of 500+ designs, carried by retailers across national parks, mountain towns, and destination gift shops. Each piece begins as a hand-painted illustration and is transformed into high-quality, USA-made products designed to be both meaningful and durable—perfect for customers looking for unique souvenirs, national park gifts, and western-inspired artwork.

Holly Sage Art blends art and storytelling, offering products that help people remember the places they love and the moments that matter.

Make This Summer Season Unforgettable


A little collection of summertime bestsellers—favorites that tend to fly off the shelves this time of year. Thoughtful, easy-to-grab pieces that feel like the mountains and make great gifts or keepsakes.